To have better visibility on the search engine page any website needs a strong SEO and now BigCommerce has come up with its own feature of BigCommerce SEO. BigCommerce SEO best practices are designed to empower e-commerce companies with the knowledge and strategies that they need to enhance their store’s visibility and ranking on the search engine page. In this blog, we will explore the fundamentals of big commerce SEO starting from optimizing product pages to implementing effective keyword research to stay ahead of the algorithm change.

Importance of SEO in BigCommerce

• SEO is important for visibility: Since SEO increases online visibility, it is important for BigCommerce stores.
• Drive organic visitors: Implementing an SEO strategy helps an online business get more organic visitors.
• Increase conversion rates: More visibility makes it easier to convert in addition to attracting visitors.
• Strategic Need: SEO optimization is not only useful but also a strategic necessity for companies using the BigCommerce platform.

What are BigCommerce SEO Best Practices

In the dynamic world of e-commerce, staying visible to potential customers is very important for any business. To enhance this visibility there are some BigCommerce SEO best practices that you can apply to get the best results. Here are some of the best practices of BigCommerce SEO for you:

Optimizing Product Page

One of the best practices is to focus on optimizing the product pages. BigCommerce developers can optimize the pages by adding relevant keywords naturally into product title meta tags and descriptions. Creating a compelling and unique product description not only helps SEO but also enhances the overall user experience. To optimize the product page further you can use high-quality but compressed photos of the products for better understanding of users. This is the pattern you can follow for this:

Applying Technical SEO

Technical SEO is that unsung hero that plays its part from behind the scenes. A BigCommerce development company focuses on optimizing the speed of the website, and mobile responsiveness and ensures clean coding. Along with that, using canonical tags and implementing logical URL structure are the practices that will positively impact the search engine rankings of the website. 70% of marketers consider the organic traffic on websites as a sign of content working well in the world of search engines.

Using Content Marketing Strategies

Having relevant content is the cornerstone of an effective SEO strategy. BigCommerce SEO thrives on engaging blogs, product guides, and informative articles. Companies can integrate blogs into online stores seamlessly by using content marketing strategies to provide a platform to share the industry’s insights, product updates, and customer stories. This will help new visitors to the website to know about the product and the company effectively and easily.

Using Schema Markup

To stand out in the search engine result page using schema markup can be a good option. Website owners can implement structured data to provide search engines with more context about the content on the website. This is not only good for increasing visibility but also for increasing the likelihood of rich snippets such as star ratings appearing in the search result.

Prioritizing User Experience

A seamless interactive user experience provides SEO success that could be seen significantly. SEO BigCommerce isn’t only about placing the search engines but also about understanding the needs of the audience and catering to them. A user-friendly website with easy navigation, clear calls to action, and a faster loading page will attract more customers and are more likely to rank higher in the search engine result pages. By redesigning its checkout process and making it simpler, an e-commerce site can increase its conversion rate by 35.26%. Here are some SEO issues that it fixes to upgrade the ranking:

Using the Power of Social Media

Social media can also impact the search engine rankings. Implementing social media with your BigCommerce strategy can amplify your SEO efforts and increase your ranking in the search engine result pages. You can use your social media page to share product updates, and promotions and engage with your customers. Platforms like Instagram, Facebook, and Twitter can contribute to increasing your brand’s visibility and traffic, which will ultimately increase your conversion rates.

Adapting to Changes

SEO is an ever-changing landscape, and adapting to these changes is very important. To stay ahead of your competitors, regularly monitoring your BigCommerce store with the help of analytical tools is very important. Keep updating yourself about new industry trends and algorithm updates to continuously refine your strategies and performance metrics. The average conversion rate is 2.5% to 3% but with this strategy, it can change to 3% and higher which should be the goal of every business.

Real-life Example

Brainvire Infotech is an audio lifestyle brand that successfully leveraged BigCommerce best practices for growth, resulting in a 214% increase in revenue. The company has customized its website by combining abandoned carts, equipment storage, and marketing. Along with that, there is a 122% increase in orders and an 82% increase in conversion rates. To optimize their BigCommerce store, they used key customer intent phrases, prioritized products, and SEO-friendly URLs that made them faster.

Conclusion

To optimize your BigCommerce store SEO is crucial to achieve higher visibility and organic traffic. By implementing best practices as mentioned above in the blog, you can enhance your online presence and improve your search engine rankings. Staying proactive monitoring performance metrics and adapting to new SEO trends will help in increasing your visibility on SERPs.With a well-optimized store, you will not only attract more potential customers but also increase your conversion rate and establish a solid foundation for long-term e-commerce success.

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